Program Overview
NEW INC’s program is dedicated to growing creative practitioners into creative entrepreneurs.
Through varied learning models and a human-centered curriculum, we invite multidisciplinary creatives to develop the skills, tools, and tactics they need to sustain their work. Our program incubates people by supporting projects at a point of growth or change, and by imparting practical knowledge and innovative thinking that critiques the extremes of traditional art institutions and start-up culture.
From start to finish, our program integrates a value-centric approach to creative thinking and entrepreneurship. We take a holistic attitude toward personal and professional development that empowers our community to be agents of social change in their practice and in the world.
At minimum, every member at NEW INC is provided with the tools to emerge from our program with the following:
Purpose and Values: What are you doing and why are you doing it; what is the constant that guides your decision-making process
Mission Statement: Who you are, what you stand for, why it matters
Pitch Deck: A succinct story for sharing your mission
Business Model: A framework for facilitating success, including a competitive understanding of your landscape
Business Entity: A way to make money, file taxes, protect yourself
Website: Who you are, what you do, how to contact you, your own URL
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Professional Development
NEW INC runs annually from September-August. Our professional development program builds proficiency in business fundamentals and cultivates leadership confidence. Our curriculum takes the form of multi-day intensives, workshops, panel discussions, coaching sessions, clinics and peer working groups.
Programs are taught by industry leaders, artists, activists and scholars who lead open conversations about the changing nature of culture, technology, and business. Exposure to experts, funders and leaders in art, design and technology helps our members shape their practices and safely experiment with new approaches. Through the program, members are free to explore, catalyze new ideas, and scale their practices while contributing to the NEW INC ecosystem.
Selected members also have the opportunity to present at NEW INC’s Demo Day, a showcase that puts members in front of a select audience of funders, creative directors, curators and industry leaders. Demo Day presenters participate in a rigorous program to craft a clear, unforgettable pitch.
“NEW INC gave me the confidence to go out and talk about the future as an artist - and to be taken seriously. My practice is now based on that confidence.”
— Stephanie Dinkins,
Year 3 & 5 Incubator Member
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Mentorship
Our mentor open call is currently closed. Prospective mentors will be able to express interest by August 2024.
Through our mentor-in-residence program, dedicated mentorship, and office hours consultations, NEW INC members work with mentors to achieve strategic goals and solve tactical challenges. Mentors act as empathetic sounding boards, helping our members to contextualize their experience and chart a course for individualized growth. Through ongoing feedback and guidance, mentors are a critical point of accountability as members pursue new major projects or a sustainable business model.
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Partners
The EY Metaverse Lab is a collection of 3D designers, 3D animators, game developers, artistic directors and creative technologists who design and build customized Metaverse solutions for a broad range of cross-industry use cases.
The EY Metaverse Lab is a multi-year supporter of our Extended Realities Track and an Artist-in-Residence program for our alumni at their lab.
Multi-year support from the Mellon Foundation goes towards our seasonal professional development and mentorship offerings. Mellon Foundation also supports our flagship event, DEMO, an annual festival highlighting NEW INC members’ work alongside distinguished field leaders.
Simons Foundation is dedicated to inspiring a deeper interest in science, especially among those who don’t think of themselves as science enthusiasts. Simons Foundation is a multi-year supporter of our Creative Science Track.
Rhizome champions born-digital art and culture through commissions, exhibitions, digital preservation, and software development. Founded by artist Mark Tribe as a listserve including some of the first artists to work online, Rhizome has played an integral role in the history of contemporary art engaged with digital technologies and the internet. Rhizome is a NEW INC anchor tenant and a partner on the Art & Code Track.